Messenger Family of Brands

Loyalty Annex

A top-down view of a tiled table with a geometric black and white pattern. On the left, a person's hands hold a white cup of latte with intricate leaf-style latte art in the foam. The person has black nail polish and wears a black ring. To the right, a golden, flaky croissant sits on a small white plate. Above the cup is a smartphone displaying a coffee shop app with a matching latte image on the screen, featuring buttons labeled 'Order Now' and 'Past Orders.'

Welcome to awesome rewards and exclusive deals.

A top-down view of a tiled table with a geometric black and white pattern. On the left, a person's hands hold a white cup of latte with intricate leaf-style latte art in the foam. The person has black nail polish and wears a black ring. To the right, a golden, flaky croissant sits on a small white plate. Above the cup is a smartphone displaying a coffee shop app with a matching latte image on the screen, featuring buttons labeled 'Order Now' and 'Past Orders.' The overall composition is bright, stylish, and inviting, suggesting a café setting.

Join our cafe loyalty program today to start earning points in cafe towards rewards, free stuff and exclusive deals at any of our family of brands.

Reasons to Join

A bold, black graphic of a hand holding up two fingers in a peace sign gesture, with the palm facing outward. Superimposed over the fingers is a large dollar sign and the number 2, forming the phrase '$2'. The overall design is simple and high-contrast, giving it a modern and eye-catching look.

Get $2 off

Once you sign up, get $2 of reward dollars to use on your next visit

A black and white icon showing a stylized hand holding a smartphone. On the phone’s screen is a coffee cup with steam rising above it, indicating a hot beverage. The image symbolizes mobile coffee ordering or a 'order ahead' concept, commonly used in café or coffee shop apps.

Order Ahead

Order from our app or online and skip the line

A black and white icon of a map location pin with a star in the center. The pin shape is teardrop-like, pointing downward, and the five-pointed star is centrally aligned inside the pin, representing a marked or highlighted place of interest.

Earn points on every purchase

Earn 5 points for every $1 dollar spent

A black and white icon of a gift box with a bow on top. The box is rectangular with a visible lid, and the ribbon is tied into a bow at the center. The design symbolizes a reward, present, or redemption offer.

Redeem points for free drinks, food, or discounts

Choose your rewards, starting at just 100 points

A black and white icon of a cupcake with frosting and a lit candle on top. The cupcake liner has vertical ridges, and the flame of the candle is clearly defined, symbolizing a birthday celebration or treat.

Get a special treat on your birthday

Get a free birthday drink of your choice to celebrate with Messenger Family of Brands.

01

steps to sign up

Download our Loyalty Annex app

Download our app and create your account to start earning rewards immediately.

02

Earn on every order in the cafe or in the app

Share your phone number at the register every time you visit to earn points for your purchase or redeem for free rewards. All orders in the app will earn points as well.

03

Stay up to date by using the app

The app is the easiest way to find special offers, check your point balance, and see how close you are to your next reward.

A rectangular black badge with white text and the Apple logo. It features the Apple logo on the left, followed by the words 'Download on the' in smaller font above 'App Store' in bold. This is a standard promotional graphic for downloading an app from the Apple App Store. A rectangular black badge with the multicolored Google Play triangle logo on the left. To the right of the logo, white text reads 'GET IT ON' above 'Google Play' in bold. This is a standard promotional graphic for downloading an app from the Google Play Store.

FAQ

  • 100 points = FUEL: Free drip coffee
    200 points = SWEET: Free muffin or cookie
    400 points = CASH: $5 off
    700 points = SIP: Free specialty drink
    1000 points = TREAT YOURSELF: Specialty drink & pastry

    Additional promotions and offers are sent to members, so be sure to keep checking your Messenger app.

  • We’ll send a push notification when a reward is unlocked.

    If you miss it, you can always log into the mobile app to check your message inbox.

    In our cafes, just ask a team member who will let you know if you have a reward available to use.

  • In our cafes, just ask a team member and they will apply the reward.

    In our app, you can view and choose to redeem any applicable rewards during checkout.

  • You’ll earn 5 points for every dollar spent in a cafe, online, or on the Messenger app.

    Please make sure you share your phone number with a team member to earn rewards.

  • Yes! Loyalty points expire after 12 months. So, don’t hesitate to cash in those rewards often.

 

THE LOYALTY BENEFITS EXTEND ACROSS ALL OF OUR BRAND CAFES INCLUDING MESSENGER CAFES, BLACKDOG COFFEEHOUSE, IBIS BAKERY, AS WELL AS YOUR FAVORITE FILLING STATIONS SO START EARNING POINTS TODAY